TELUS Imagine the Possibilities

Higher converting story-driven content that boosts lead generation by 200%.
  • Digital Strategy
  • Content Strategy
  • Content Production
  • UX Research
  • User Interface Design
  • Frontend Development
  • Backend Development
  • QA
  • Copywriting
  • Conversion Rate Optimization
  • Analytics Strategy/Reporting
See it live
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The Brief.

Improve online conversion rates for the adoption of TELUS PureFibre as it is rolled out into new markets.

Internet speeds in their purest form are not perceived as a benefit by most consumers. How might we communicate TELUS PureFibre's™ superior speed in a way that will increase subscriptions?


increase in lead generation

The Solution.

We recommended combining a story-driven approach with gamification, videos vignettes, and social proof, applying our proven design strategy, called “Conversion-Centred Design”, to increase leads.