How we built a powerful customized content management system that propelled a national distillery brand to new heights.
Designing content and management system to scale a national distillery
- Strategic planning
- User experience
- User research
- Web development
- Mobile development
- Design sprints
- Co-design workshops
- User interface design
Goodridge & Williams asked Power Shifter to launch a beverage website that would bring NÜTRL new levels of popularity — increasing engagement for retailers and consumers through strategic content.
This project was all about listening to the customer. Output from user research, value proposition workshops, and usability testing led to a customized content management system that managed both websites efficiently. The solution also came complete with tailored MapSVG store locator plugins that directed digital traffic to physical locations.
Just one month after launch
website page sessions longer than 1.5 minutes
more engagement for specific product description pages that provided valuable insights into Goodridge & William's most popular lines and flavours.
The final proof of concept came several months after the launch and re-launch of Nütrl and Highball. First, Nütrl teamed up with the Toronto International Film Festival and the NHL to become the official vodka of these two Canadian brands. Then, Labatt Breweries of Canada acquired Goodridge & Williams, elevating it from a newly national brand to a truly global player.