Power Shifter Studios. Film, audio, and motion on generative pipelines — run by people who came up through ILM, Ridley Scott, and Ogilvy, not a prompt library.
Founder & CEO · Director, Studios
Thirty years across film, television, and design. Production credits include Little Women and 21 Jump Street; commercial work alongside Ridley Scott's Black Dog Films, ILM's commercial division, and agency partners including Wieden+Kennedy and Goodby, Silverstein. Founded POWER SHIFTER to bring production discipline to digital product — then, two decades later, brought digital product discipline back to production. CEO of the Year, BC, 2022.
Director / Editor
Directing synthetics before machines made it easy, his directorial work has been shown on Disney, Cartoon Network, Netflix, Amazon, Sony & more. His generative AI has been featured in various festivals and The New York Times.
Chairman
Former Creative Partner, Ogilvy London, and Chairman, Ogilvy Caribbean. Global rebrands and award-winning campaigns. The editorial standard the studio answers to.
The market is crowded with people who have never worked on a set and people who have never worked with AI. Each side sells you a reel. Each side leaves the risk with you.
We have deep experience in both. That is how we spot slop before your client does: the drifting face, the wrong hands, the shot that will not cut, the frame no director would hold.
Less risk for your agency. Less risk for your client’s client. Nothing reaches review that we would not put our name on.
Lensing, light, blocking, performance, edit rhythm. The places generation struggles are the places traditional filmmaking is strongest.
We know how a film gets from board to delivery across versions, formats and rounds of notes, and we run it that way.
Briefs, approvals, brand guardrails and an agency in the middle. We work inside them and protect them.
Traditional filmmaking and media production on one side, generative on the other. We bridge the two every day, and the work shows it.
Human voice by default, five sign-off points and signed provenance on every file.
Brands are being called out for AI work they can’t explain. Every file we ship carries Content Credentials: a record of how it was made that platforms can read, so the brand and the agency can answer for every frame.
Coming soon: AI Backlot. Our own production platform, built to keep the record behind every shot.
The record stays with the file through edits and uploads, so the brand and the agency are covered on disclosure.
Every deliverable carries the AI-disclosure marking that EU AI Act Article 50 requires, in force since August 2026.
Every cut numbered, a prompt for every shot, hybrid shots flagged and the full toolchain on record for AI-use audits.
You'll see the work while it's still changing: rough boards, generative drafts mid-thought, cuts mid-grade.
That keeps us close to the cut and able to fix a shot before it becomes a reshoot.
No ta-da reveals. No polished surprise at picture lock. Just visible progress, sharper notes, and a film that gets better because you saw it early enough to shape it.
You are the experts in your brand. We are the experts in turning impossible boards into films that hold at broadcast scale.
Put the right people in the same room and progress compounds. You work directly with the directors, editors, and the leads shaping the look. No account-layer relay. No notes via PM.
Your brand. Our craft. One team. The film gets there sooner.
Seven ways in. Each one is run by the directors, editors and leads who make the work.
Commercials and branded stories with a cinematic edge, for digital, broadcast and social. Visual narratives that connect with an audience and carry your brand voice.
Short series for social and streaming. The world and the cast are approved once, then carried from episode to episode, so the series holds its look.
One master, many markets: localized, resized and real-time variants. Every version is cut from the same approved film.
Human voice by default. Custom voiceover, music and audio intros that sound polished and on brand, with music generated, licensed or composed. From radio campaigns to sonic identity.
Traditional filmmaking fused with generative production. Cinematic spots, motion graphics and animation, built to scale across formats and hold attention.
Original IP with brands and creators: world-building, character design and creative concepting. Mascots, universes and narrative properties, prototyped early so you can judge the idea before it is built out.
Guidance and training for agencies, producers and in-house brand teams on bringing generative AI into creative workflows responsibly: pipeline strategy, ethical frameworks, production design and hands-on team training.
The budget used to be the ceiling. Now it's the idea.
