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Digital Transformation, Simplified.

We use strategy, design, and engineering to simplify the digital transformation of brands, from where they are to where they want to be. We are POWERSHiFTER Digital.

Enterprise clients work with us to augment their internal resources, taking advantage of our outside perspective and “drop-in” product expertise.

Scale-ups partner with us to validate their products and improve their user experience, making sure they're able to scale with growing needs.

We'll provide your team with tried and tested processes that guarantee quality and speed to market. The biggest benefit? From enterprise to scale-ups, we get your product right the first time.

We help you create service design experiences that customers applaud.

Have you ever wondered what the most effective implementation plan for a new rollout would look like? Or lost sleep thinking about the change management needed for new process improvements?

Strategy & Design

Our service design experts start by talking directly to your end customers and team, conducting field studies or workshops that observe what people do—in context. After we uncover pain points and opportunities, we map them out so your entire leadership team can visualize the 360-degree perspective. The business roadmap is built collaboratively along the way because involvement early-and-often reduces risks and saves long-term costs.

Government of British Columbia case study
See how we did it
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Strategic Planning
Establish a strategic position and product roadmap.
user research icon
User Research
Discover insights that drive business value and growth
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User Experience
Design intuitive end-to-end journeys for your audience
“POWERSHiFTER's plan showed how millions of dollars would be used to develop a scalable digital platform. They had an excellent workflow and were great team players. They brought a level of professionalism and obsession with user design that elevated the end product.”
Jill Carruthers, Director of Digital Services
Government of British Columbia

Curious to learn more?

Take a test run with us. We aren't just here for large-scale projects, we also love tackling specific problems together in an agile fashion to unlock opportunities.

1-1 Virtual Coffee

(coffee’s on us)

Put pain points in perspective and share your vision
For
Founders, Product Managers
Why
Find needs-services fit
Format
Video call 1-1
Meet
CEO, Sr. Business Manager
Connect with us

Customer Journey

(one week)

Map out customers' end-to-end experience with your brand
For
Frontline teams, Product Owners
Why
Gain insight into common pain points to improve
Format
3-hour workshop + UX map
Meet
UX Lead, Service Designer
Connect with us

Service Blueprint

(two weeks)

Visualize relationships between internal processes and customer touchpoints
For
Product Owners, Frontline teams
Why
Identify opportunities for optimization
Format
4-hour workshop + presentation
Meet
Service Designer, UX Lead
Connect with us

Who we've worked with

The simple advantage

As economic trends fluctuate, brands that invest in simplicity stay top of mind.

Studies show Simplicity works

of customers are willing to pay more for your products & services.
of customers are more likely to recommend your brand.

Sourced from the simplicityindex.com

How we've helped our clients simplify

Saving TELUS customers a call for help

By simplifying their self-serve support portal online, we reduced overall TELUS support costs by 9%.

Shifting Delta Controls to Cloud IoT

We built an innovative web and mobile application that configures their new 03 Sensor Hub 3x faster. Simplicity meant savings for both Delta Controls and its customers.
See how we did it

No heroes, no egos, just a world-class team

Our team of strategy, design, and development experts are guided by senior leaders who have worked with scale-ups and enterprise companies to passionately simplify life’s experiences.

Founder & CEO

JP Holecka

“My door is always open.”

JP Holecka

Founder & CEO
JP heads the vision and strategic direction of POWERSHiFTER. For over 30 years, he has been solving design, communications, and digital product challenges for clients such as Energizer, Deloitte, Mattel, TELUS, FitBit, and Western Union.

Managing Director

Eilish Kennedy

“People first.”

Eilish Kennedy

Managing Director
Eilish streamlines day-to-day business operations, and attracts and retains the best talent to ensure sustainable long-term growth. With over 10 years in the digital tech industry, she has learned from the best having worked with giants such as Microsoft, Starbucks, and Nike Tennis.

Senior Business Development Director

Tom Tompkins

“Building bridges to make a better future.”

Tom Tompkins

Senior Business Development Director
With over sixteen years of experience building strong collaborative relationships, Tom is responsible for connecting with potential clients and meeting their business, brand, and customer goals & objectives.

VP of Client Experience

Ted Morgan

“Trust in the process.”

Ted Morgan

VP of Client Experience
Ted leads project delivery and process enhancement strategies at POWERSHiFTER, ensuring our clients meet their desired outcomes. He has over 15 years of digital leadership experience, elevating some of the world's biggest brands, such as Coca-Cola, Microsoft, Starwood Hotels, Shaw, and A&W.

UX Lead

Priscilla Ho

“Who are we designing for, and why?”

Priscilla Ho

UX Lead
Priscilla collaborates with multidisciplinary stakeholders to uncover the “why” behind people’s needs. With over 10 years of digital experience, she has helped brands such as CTV News, TELUS, KPMG, Government of BC, Square Enix, and NÜTRL create more purposeful and human-centred interactions.

Technical Lead

Nathan Marshall

“Collaboration and empathy are the secrets to good software development.”

Nathan Marshall

Technical Lead
Nathan executes the technical vision for clients, focusing on simplifying complex technological problems to enhance project outcomes. He has over 10 years of experience building applications for clients such as TELUS, Delta Controls, and LDRLY Gaming Statistics and Player Retention (SASS).

VP of Technology

Cary Newfeldt

“Is this scalable?”

Cary Newfeldt

VP of Technology
Cary enables interdisciplinary groups to meet their business objectives by overseeing technical and system operations. With over 20 years of experience, Cary has helped to deliver client and user success at large-scale companies such as Microsoft, Nintendo, Johnson & Johnson, and Translink.

Culture can't be copied.

We believe that organically fostering an environment based on equality, trust and transparency generates great ideas.

Drop us a note.

At POWERSHiFTER, we create innovative experiences that your customers will pay more for, refer more often, and differentiate you from the competition. Ready to unlock value for your brand?

Send us a note or call us at 1 (604) 227-9952

Simply better digital.
228 East Georgia Street, Unit 300
Vancouver, BC
V6A 1Z7
+1 (604) 227-9952
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