A Studio for the Generative Age
We built Power Shifter Studios for brands that won’t wait.
Bold, cinematic content — imagined, and created at the speed of culture. Creativity unchained from old limits of time, budget, and imagination.

Celestial AI

The Algorithm Trap

Rapid MVP
Studio leadership team
JP Holecka launched his career in film and television, working on productions like Little Women and 21 Jump Street, alongside commercial work with Ridley Scott’s Black Dog Films and ILM’s commercial division.
Johnny Darrell is an award-winning director with 25+ years in CGI animation and storytelling, leading projects like Seth Rogen’s Sausage Party: Foodtopia (Amazon) and Lord Miller's Cloudy with a Chance of Meatballs (Sony/Cartoon Network).
Former Ogilvy London Creative Partner and Caribbean Chairman, Russ has led award-winning campaigns and global rebrands. Today he guides Power Shifter Studios with decades of content and brand leadership.
services
What we do
Branded content & Storytelling
We create content with a cinematic edge — from high-impact commercials to emotionally resonant branded stories. Whether it’s for digital, broadcast, or social, our focus is always on crafting visual narratives that connect with audiences and elevate your brand voice.
Generative Audio & Voice
Our audio work goes beyond simple sound design. We use generative AI to produce custom voiceovers, music, and immersive audio intros that feel unique, polished, and brand-aligned. From radio campaigns to sonic branding, we bring your story to life through expertly designed sound.
Visual & Motion Production
We fuse traditional filmmaking with the power of AI to deliver campaign-ready visuals that launch faster, scale wider, and land harder. From cinematic spots to motion graphics and animation, we create assets built to capture attention, amplify engagement, and keep your brand relevant in this challenging environment.
IP & Character Development
We collaborate with brands and creators to develop original intellectual property — including world-building, character design, and creative concepting. Whether you’re crafting a brand mascot, immersive universe, or narrative IP, we use generative tools to rapidly prototype bold, cohesive creative visions that scale across formats.
Consulting & Integration
We advise agencies, producers, and internal brand teams on how to responsibly and effectively integrate generative AI into creative workflows. From pipeline strategy to ethical frameworks and production design, we bring clarity and confidence to an evolving space.