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A Studio for the Generative Age

We built Power Shifter Studios for brands that won’t wait.

Bold, cinematic content — imagined, and created at the speed of culture. Creativity unchained from old limits of time, budget, and imagination.

Studio leadership team

JP Holecka
Head of Gen AI // Director

JP Holecka launched his career in film and television, working on productions like Little Women and 21 Jump Street, alongside commercial work with Ridley Scott’s Black Dog Films and ILM’s commercial division.

Johnny Darrell
Director // Editor

Johnny Darrell is an award-winning director with 25+ years in CGI animation and storytelling, leading projects like Seth Rogen’s Sausage Party: Foodtopia (Amazon) and Lord Miller's Cloudy with a Chance of Meatballs (Sony/Cartoon Network).

Russ Jarman Price
Chairman

Former Ogilvy London Creative Partner and Caribbean Chairman, Russ has led award-winning campaigns and global rebrands. Today he guides Power Shifter Studios with decades of content and brand leadership.

services

What we do

01

Branded content & Storytelling

We create content with a cinematic edge — from high-impact commercials to emotionally resonant branded stories. Whether it’s for digital, broadcast, or social, our focus is always on crafting visual narratives that connect with audiences and elevate your brand voice.

02

Generative Audio & Voice

Our audio work goes beyond simple sound design. We use generative AI to produce custom voiceovers, music, and immersive audio intros that feel unique, polished, and brand-aligned. From radio campaigns to sonic branding, we bring your story to life through expertly designed sound.

03

Visual & Motion Production

We fuse traditional filmmaking with the power of AI to deliver campaign-ready visuals that launch faster, scale wider, and land harder. From cinematic spots to motion graphics and animation, we create assets built to capture attention, amplify engagement, and keep your brand relevant in this challenging environment.

04

IP & Character Development

We collaborate with brands and creators to develop original intellectual property — including world-building, character design, and creative concepting. Whether you’re crafting a brand mascot, immersive universe, or narrative IP, we use generative tools to rapidly prototype bold, cohesive creative visions that scale across formats.

05

Consulting & Integration

We advise agencies, producers, and internal brand teams on how to responsibly and effectively integrate generative AI into creative workflows. From pipeline strategy to ethical frameworks and production design, we bring clarity and confidence to an evolving space.