How Angel Oak Home Loans Boosted Organic Leads by 40% with a User-First, SEO-Optimized Website Redesign
Angel Oak Home Loans needed a digital transformation. They partnered with Power Shifter to launch a high-performance, mobile-optimized website that enhanced SEO rankings, improved user journeys, and fueled a 40% increase in organic leads within the first 30 days.
Services
UX research & design
User interface design
Web development
Design sprints
User interface design
Web development
Design sprints
Project management
No- and low-code development
No- and low-code development
The challenge
An Outdated, Underperforming Digital Experience
Angel Oak’s previous website was:
- Technically outdated and challenging to update.
- Poorly optimized for search engines, missing key mortgage lending keywords.
- Offering a disjointed experience for both traditional and non-traditional borrowers.
- Failing to support marketing campaigns effectively.
The solution.
The Solution: UX-Driven, SEO-Optimized Digital Experience
Deep Audience & Brand Research
We collaborated with Angel Oak’s team to align the digital experience with both traditional and underserved borrowers.
Technical SEO & Performance Upgrades
Together with Flywheel Digital, we implemented:
- Clean URL architecture & internal linking.
- Meta optimization and schema markup.
- Custom branch locator by area code.
Custom Webflow Development for Scale & Security
The new Webflow site:
- Ensured fast loading and responsiveness.
- Integrated top-tier data security.
- Enabled easy updates and content management.
A Landing Page Engine to Accelerate Campaigns
We built a no-code landing page generator allowing Angel Oak to:
- Launch Facebook and paid social campaigns instantly.
- Align campaigns with SEO landing page standards.
- Drive greater conversions across all channels.
"I don't know if I could be happier with how this turned out. I am so thankful that Webflow and the Power Shifter team were able to help us modernize our website. [...] The Power Shifter team are absolute professionals and Webflow will be doing any company a huge favour if they continue referring them."
John Bentley
VP Digital Marketing
Angel Oak Home Loans
VP Digital Marketing
Angel Oak Home Loans
