Increasing the awareness of women’s health equity issues in British Columbia.
How we unmasked gender inequity through powerful and research-driven storytelling
- Strategic planning
- Co-design workshops
- UX research & design
- User interface design
- Product engineering
- Web development
- Mobile development
BC Women’s Health Foundation is British Columbia’s largest non-profit organization dedicated to advancing equitable access to the full spectrum of women’s health.
Ahead of releasing their latest report on the socioeconomic impacts of the COVID-19 pandemic on women’s health, the foundation asked POWER SHIFTER to help them expand their reach and impact.
Through conducting user research, testing our hypotheses, and simplifying the report, we identified the messages that evoked the strongest emotions and paired them with a bold visual design. Every colour, image, and word served a purpose—to inspire readers to act.
We took an engaging, human-centred approach to the microsite design to highlighto the inequity that has negatively impacted millions of women during the pandemic and beyond.
in less than 20 days
Not only did the microsite gain attention from British Columbians and the media, it received recognition from Awwwards. The site was given an honourable mention in the website category and awarded Mobile Excellence. Mobile Excellence celebrates work that raises mobile web standards through a combination of incredible design and performance.
Senior Director, Strategy
BC Women’s Health Foundation