How Energizer fast-tracked product-market fit validation in just 30days using rapid proof of concept
Energizer partnered with Power Shifter to accelerate product-market fit validation for an innovative energy storage prototype. Using rapid UX design and prototyping, the team validated user desirability and reduced time to market, saving millions in potential R&D investment.
Services
UX research
User interface design
Usability testing
Frontend/Backend development
iOS & Android development
QA
The brief.
Accelerating Innovation in the Energy Storage Space
Energizer, a global leader in battery innovation, needed to:
- Test the market viability of a new, experimental energy storage concept.
- Validate desirability and usability before committing to full-scale R&D.
- Speed up the traditional product innovation cycle using lean validation methods.
- Ensure the prototype would resonate with consumers in an unfamiliar product category.
The challenge.
Fast-Tracking Validation for an Emerging Energy Storage Product
Energizer needed to:
- Accelerate validation for an experimental product concept.
- Validate user interaction expectations for unfamiliar battery tech.
- Reduce the risk of misaligned development investments.
- Ensure the prototype would resonate with target users in the competitive energy industry.
The solution.
Rapid UX Prototyping to Validate Product-Market Fit
Agile UX & Prototype Testing Approach
Power Shifter implemented:
- A lean, iterative design sprint methodology.
- Rapid UX prototyping to simulate the product’s interface and features.
- Real-world user testing to collect actionable feedback within 30 days.
The outcome.
Millions Saved & Speed to Market Accelerated
- Empowered Energizer teams to make data-backed decisions.
- Helped define the ideal customer experience for a cutting-edge energy device.
- Reduced go-to-market risk by validating product direction early.
30 Days
Saved millions. Sometimes it’s best to fail fast and save.
Speed to validation
Rapid full-featured app production offered faster real world validation.
Millions saved
Real world validation offered instant ‘no-go’ insights that saved a bundle on go to market costs.
Partner in innovation
No internal barriers, no internal politics, just pure digital innovation.
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