For Iron Mountain’s product launch, we joined forces with Liquid Agency—our Myrious partner—who shaped the creative vision. Building on their strategy, we produced a cinematic film about musicians on an epic road trip to a mountaintop. Combining AI-generated imagery, custom-scored music, and human voiceover, the story becomes a metaphor for discovery: revealing the hidden value of data that was with them all along. It’s a narrative of harmony, purpose, and the power of perspective.