How we helped Phinity evolve their distribution model through an intuitive Shopify Plus platform and subscription service.
Taking pool maintenance directly to consumers
- Strategic planning
- Product-market fit
- Co-design workshops
- UX design & research
- Contentful development
- Shopify development
- User interface design
Phinity is a complete Smart Water Care system that makes chlorine and saltwater pool maintenance simple. Started by the parent company Sigura to test a new Direct to Consumer (D2C) distribution model, Phinity approached Power Shifter to build an eCommerce system and marketing site that would give the new Phinity D2C brand the best chance for success.
We took a human-centric approach to designing an intuitive subscription service and Shopify Plus and Contentful site that makes it easy for customers to get their pool care products delivered right to their door.
A customer-centric subscription service
A robust Contentful and Shopify Plus web application
Collaboration with multiple stakeholders
Simple & functional
Design is more than aesthetics. Based on our expertise and thorough user research, we proposed revisions to existing prototypes that made the brand and product design more mobile-friendly, editable, and faster to develop.
Head of Direct to Consumer