We are thrilled to announce that Power Shifter Studios has been recognized with two Silver ADDY Awards for our work with Iron Mountain and Ernest Packaging.

When we launched Power Shifter Studios as a parallel arm to Power Shifter Digital, we set out to bridge the gap between slow, resource-heavy traditional production and unstructured, pure AI experimentation. We knew that the future of scalable asset creation wasn't about relying on "AI magic." Instead, our positioning has always been simple: we deliver human creativity, amplified by AI.

These ADDY awards are a testament to our core creative principles: taste over tools, direction over generation, and building systems over one-offs.

• Silver ADDY: Innovative Use of Technology – Iron Mountain For our collaboration on Iron Mountain's product launch, we partnered with Liquid Agency to produce "Finding Harmony in Data." This cinematic film follows musicians on an epic road trip, serving as a metaphor for revealing the hidden value of data. By combining AI-generated imagery, a custom-scored soundtrack, and human voiceover, we pushed the boundaries of our hybrid workflows to deliver a highly polished, emotionally resonant piece.Read the Case Study: Iron Mountain Case Study
• Silver ADDY: Internal Communications – Ernest Packaging For Ernest Packaging, the challenge was to bring their company culture and core values to life in a way that felt tangible and engaging for their team. The result was the "Dream Division" series. By merging human voice performances with AI-crafted characters—like our host, Dreambot—we built a repeatable, multi-variant generative content system. This allowed us to deliver a highly imaginative, seamless series in a fraction of the time and cost of traditional 3D animation pipelines, proving that internal communications can be just as creatively ambitious as external campaigns.Read the Case Study: Ernest Packaging Case Study

AI reduces cost and accelerates speed, but it does not reduce the effort to zero. Earning this recognition from the American Advertising Federation proves that when you combine rigorous human oversight, art direction, and new generative workflows, the result is undeniably commercial-grade.

Thank you to our incredible, lean core team and our extended specialist network for their relentless iteration and craft.