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"The Brand Experience" Podcast

Discover the secrets to creating unforgettable brands with The Brand Experience, where innovative design, strategic service, and purpose-driven narratives converge to shape consumer perceptions. Each episode offers expert insights and real-world case studies on thriving in the Experience Economy.

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Unlocking the Power of Headless CMS's like Contentful and Sanity

Discover the essential guide to mastering headless CMS with Contentful and Sanity. Learn about common pitfalls, optimization strategies, and future trends to enhance your digital content strategy.

22.8.2024
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"The Brand Experience" YouTube Channel and Podcast - A Modern Approach to Brand Strategy and Digital Innovation
14.8.2024

"The Brand Experience" YouTube Channel and Podcast - A Modern Approach to Brand Strategy and Digital Innovation

Today marks the official launch of The Brand Experience, an innovative YouTube channel and upcoming podcast designed to revolutionize how purpose-driven brands connect with their audiences in “The Experience Economy.” Hosted by JP Holecka and Michael “Howie” Howatson, both seasoned experts in digital transformation and design strategy, the platform provides a comprehensive look at creating impactful brand experiences across digital and physical landscapes.

Experience Design
News
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"The Brand Experience" Podcast
14.8.2024

"The Brand Experience" Podcast

Discover the secrets to creating unforgettable brands with The Brand Experience, where innovative design, strategic service, and purpose-driven narratives converge to shape consumer perceptions. Each episode offers expert insights and real-world case studies on thriving in the Experience Economy.

Experience Design
Read Article
When and When Not to Include AI in Digital Products: A Practical Guide
5.6.2024

When and When Not to Include AI in Digital Products: A Practical Guide

Knowing when to integrate AI into your product and when to keep it simple is crucial for successful product development. This decision can make or break the user experience and the product's overall success. At Power Shifter, we get how important this choice is.

Artificial Intelligence
Technology Development
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One year on - The evolving role of Chief Artificial Intelligence Officers
9.5.2024

One year on - The evolving role of Chief Artificial Intelligence Officers

Last year’s speculation around the advent of the Chief Artificial Intelligence Officer (CAIO) role has matured into a reality.

Artificial Intelligence
Founder's Focus
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The strategic advantage of proprietary Large Language Models for brands
8.5.2024

The strategic advantage of proprietary Large Language Models for brands

I read a recent article on AdAge about the knee-jerk reaction some brands are having about their agencies using AI. I get the concern and things are moving too fast for the legal teams and CIOs to keep up.

Artificial Intelligence
Founder's Focus
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The risks of trusting LLMs & GPTs for ALL of your knowledge needs
7.5.2024

The risks of trusting LLMs & GPTs for ALL of your knowledge needs

Diving into the vast ocean of Large Language Models (LLMs) and why we might want to hold our horses before asking them for the recipe to life’s big questions, here’s a thought or two spun in the fabric of our discussions.

Artificial Intelligence
Founder's Focus
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How to be the boss of the bots — Why humanities might hold the key
6.5.2024

How to be the boss of the bots — Why humanities might hold the key

With all this AI stuff taking over, our understanding of the subjects in humanities, human creativity and spark will really count. That’s when it hit me — being the “boss of the bots” isn’t just about tech skills; it’s about that human touch, the stuff you get from studying the humanities.

Artificial Intelligence
Founder's Focus
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Top 10 Mistakes People Make When Moving to a Headless CMS & A Comprehensive Guide To Avoiding Them
2.5.2024

Top 10 Mistakes People Make When Moving to a Headless CMS & A Comprehensive Guide To Avoiding Them

Unlock the secrets to a flawless headless CMS transition with our free eBook: 'Top 10 Mistakes People Make When Moving to a Headless CMS and How to Avoid Them.' Download now and lead your digital transformation with confidence!

Experience Design
Technology Development
Headless CMS
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Ready to Switch to Webflow? Here's Where to Start
15.8.2023

Ready to Switch to Webflow? Here's Where to Start

At POWER SHIFTER, it's no secret that we're fans of using low-code and no-code platforms such as Webflow to help build websites, web applications, and mobile apps.

Technology Development
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Designing With Diversity: Increasing Accessibility in the Insurance Industry
11.8.2023

Designing With Diversity: Increasing Accessibility in the Insurance Industry

"Differences are our greatest strengths" — it's something you'll hear over and over at POWER SHIFTER, a belief we stand by not only in our values but also in our processes.

Experience Design
Culture
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