Power Shifter saw a gap in the luxury watch landscape. So we partnered with industry leaders to revolutionize the market with luxxee, an intelligent platform that shifts the power from retailers back into the hands of consumers.
Applying decades of agency learnings, Power Shifter created a direct-to-consumer e-commerce experience: a powerful search engine that brings together the best luxury watches from vetted sources across the web.
- Digital Strategy
- UX research & design
- User interface design
- Brand development
- Content strategy
- Competitive research
- Cloud-based engineering
- React development
When Power Shifter identified a gap in the luxury landscape, we took on the monumental challenge of bringing luxxee (searchluxxee.com), an investor-backed luxury e-commerce product, to life.
Power Shifter's CEO, JP Holecka, partnered with industry leaders to revolutionize the watch market, setting out to create an intelligent product that would allow consumers to make informed purchases in the luxury watch space.
—JP Holecka, CEO Power Shifter, Founder luxxee
Power Shifter applied decades of agency learnings to create a search engine that required in-depth knowledge of both product development and the luxury space.
As changes to digitized consumer interactions accelerated throughout the Covid-19 crisis, we steered our processes to create e-commerce experiences tailored to today's realities. Power Shifter rapidly turned luxxee from a strong idea into a successful product.
A content strategy that drives affiliate sales
Alongside this, Power Shifter has created a luxury e-commerce digital publication to direct consumers to our listings and drive affiliate sales. Based around the concept of "time", we provide industry-leading content across the funnel to engage potential consumers and solidfy luxxee as the go-to expert on luxury watches.
Beyond providing value to consumers, this content is already starting to rank for top search terms in the luxury watch space.
Becoming our own client
Both the luxxee platform and publication have honed our intrinsic knowledge of e-commerce and luxury consumer goods. Being on the hook for the success of luxxee — not only as the agency of record but also as one-third equity investment partners — has provided us with the experience to expedite development and move faster than our competitors.
We have experienced firsthand what a startup is faced with when building a product from the inside, out. Now, we're better positioned than ever to bring products to market that redefine our clients' industries and exceed both client and investor expectations.