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Power Shifter saw a gap in the luxury watch landscape. So we partnered with industry leaders to revolutionize the market with luxxee, an intelligent platform that shifts the power from retailers back into the hands of consumers.

Applying decades of agency learnings, Power Shifter created a direct-to-consumer e-commerce experience: a powerful search engine that brings together the best luxury watches from vetted sources across the web.

end-to-end services.

  • Digital Strategy
  • UX research & design
  • User interface design
  • Brand development
  • Content strategy
  • Competitive research
  • Cloud-based engineering
  • React development

The brief.

When Power Shifter identified a gap in the luxury landscape, we took on the monumental challenge of bringing luxxee (, an investor-backed luxury e-commerce product, to life.

Power Shifter's CEO, JP Holecka, partnered with industry leaders to revolutionize the watch market, setting out to create an intelligent product that would allow consumers to make informed purchases in the luxury watch space.

"We understand that a start-up budget is finite yet the pressures to prove yourself are higher. Others know this hypothetically — having been in the trenches with luxxee, Power Shifter understands this firsthand."

—JP Holecka, CEO Power Shifter, Founder luxxee

The solution.

Power Shifter applied decades of agency learnings to create a search engine that required in-depth knowledge of both product development and the luxury space.

As changes to digitized consumer interactions accelerated throughout the Covid-19 crisis, we steered our processes to create e-commerce experiences tailored to today's realities. Power Shifter rapidly turned luxxee from a strong idea into a successful product.

Currently in market and growing fast, luxxee is an incredibly powerful search engine that brings together the best luxury watches from across the web, allowing consumers to make informed purchases.

A one-stop shop for the world's top watch brands

Rapidly growing, luxxee has over 170,000 Rolex, Omega, Tudor, and Breitling items, among other renowned brands — with an average retail value of between $3,000 - $150,000 per resale item.

A content strategy that drives affiliate sales

Alongside this, Power Shifter has created a luxury e-commerce digital publication to direct consumers to our listings and drive affiliate sales. Based around the concept of "time", we provide industry-leading content across the funnel to engage potential consumers and solidfy luxxee as the go-to expert on luxury watches.

Beyond providing value to  consumers, this content is already starting to rank for top search terms in the luxury watch space.

Becoming our own client

Both the luxxee platform and publication have honed our intrinsic knowledge of e-commerce and luxury consumer goods. Being on the hook for the success of luxxee — not only as the agency of record but also as one-third equity investment partners — has provided us with the experience to expedite development and move faster than our competitors.

We have experienced firsthand what a startup is faced with when building a product from the inside, out. Now, we're better positioned than ever to bring products to market that redefine our clients' industries and exceed both client and investor expectations.

"You can't make the claim to really know the challenges of a startup until you've been a start up. We've been a startup — we understand your needs at a deeper level."

JP Holecka
Power Shifter