How TELUS Rewards Achieved Over 300K+ Sign-Ups with a Seamless UX & Loyalty Platform Redesign
TELUS partnered with Power Shifter to revolutionize their corporate rewards program. The result? A sophisticated, user-friendly digital experience that drove 300K+ enrollments and exceeded activation goals by over 22%, setting TELUS Rewards apart from competitors.
Services
Strategic planning
Co-design workshops
UX research & design
User interface design
Co-design workshops
UX research & design
User interface design
Product engineering
Web development
Contentful development
Measurement strategy
Web development
Contentful development
Measurement strategy
The brief.
TELUS aimed to:
- Differentiate their loyalty program in a crowded marketplace.
- Provide an intuitive user experience for both members and admins.
- Launch within aggressive timelines to capture early momentum.
- Seamlessly integrate with TELUS CRM and loyalty APIs for real-time points redemption.
The solution.
The Solution: Designing a Seamless, Scalable Rewards Experience
As a preferred digital partner with TELUS, Power Shifter:
- Crafted a consumer-grade interface focused on usability.
- Delivered a clean, modern design aligned with TELUS’ brand.
- Developed the platform to integrate tightly with TELUS APIs and CRM systems.
Speed to Market with a Flexible Platform
- Delivered an MVP-ready solution in record time.
- Enabled real-time points redemption and activation tracking.
- Built for scalability to support future loyalty program growth.
The outcome.
TELUS Rewards was launched on time and within 6 months of activation achieved the following impressive results:
300k+
enrolled within six months
300K+
enrolled members,
2%
ahead of target,
with activations tracking
22%
ahead of target to date.
On average, Rewards members are sharing higher L2R scores across the enterprise than non-Rewards members.
100% of Rewards CSR team members polled preferred the new agent portal experience to the legacy experience. Their team is “amazed at the simple and more specific layout to help support customers”.
“I wanted to say a HUGE thank you to the Power Shifter team for making our site so user-friendly, with an incredibly clean design that really reflect the TELUS brand. The team was extremely helpful in answering our questions and was able to address and deploy several changes on a whim.”
Sabrina Mah
Product Manager
Consumer Products & Content
TELUS
Product Manager
Consumer Products & Content
TELUS
