3 Ways Clients Benefit from a Strong Company Culture

A company's culture can be its most powerful tool to keep clients and staff happy.

Published by Eilish Kennedy on 11.09.2020

The awareness and importance of company culture have been steadily growing over the last couple of decades. What was once centred around foosball and craft beer has evolved into a more meaningful expression of corporate values—and companies are realizing the impact of that shift. Studies show that 88% of employees believe strong company culture is key to an organization’s long-term success. When employee engagement is high, productivity increases. When productivity increases, clients reap the benefits.

Values are more than words on a wall (or a website)

From the outset, POWERSHiFTER prioritized building a strong agency culture. Our people are the foundation of our business, without them, we wouldn’t be able to help clients create digital products that simplify the world. But shared values and belonging don’t just ‘happen’—these sentiments take deliberate steps to nurture and measure on a continuous basis.

After 13 years of building a healthy, resilient company culture and conducting business through our values, here are three significant benefits felt by our clients (and the evidence to prove it!).

1. Curiosity drives effort

Being curious is often the difference between doing a job and doing a job well. When employees are curious about their work, clients feel a tangible increase in excitement, dedication, and commitment to the end result.

I see and FEEL your commitment to making this project the best that it can be, your respective excellence in pushing the our team to leave no stone unturned, and for your demonstrated patience. This work matters, and how we ‘do the doing’ REALLY matters to me. You all feel like friends already + isn’t doing work with friends the most joyful work of all?! Survey says: “YES!”” - Tatiana Buba, Senior Director, Communications at BC Women’s Health Foundation**

2. Transparency saves time

When transparency is a key driver of a company’s culture, it promotes trust and increases motivation. Transparency with process, team members, and clients means no second guessing on the what, who, and how. When a team understands and agrees on the ultimate goal(s), less time is spent ‘getting everyone on the same page,’ and more time is spent on ultimately delivering thoughtful and accurate outcomes for clients.

POWERSHiFTER worked much faster than most local developers. They completed all three websites within a couple of months, and they did an excellent job. They understood our brands, and our experience with them was a lot easier than our work with other agencies. We're very happy with the final product. - Paul Meehan, Creative Director, Nutrl Vodka**

3. Empathy paves the way for innovation

Empathy within a company encourages employees to bring their whole, genuine, authentic selves to work. When people feel safe, heard, and understood, strong collaboration follows, and people feel confident taking action without fear of being embarrassed or dismissed. Many times it is these actions that ultimately lead to breakthroughs and creative ideas that may otherwise have not surfaced for the client.

Thank you SO MUCH for the amazing work thus far. The showcase sessions this week have evidenced your great understanding of the work and ambition of the FNHC-FNHDA. Combined with your collective expertise and wisdom we are well on our way. - Sarah Temple, Secretariat Communications, FNHC-FNHDA Shared Secretariat**

Everyone wins

Now more than ever, company leaders need to put people at the center of culture. High end offices with board games and free food won't cut it. Leadership needs to make a concerted effort to nurture the culture they want thriving in their organization. By walking the talk and listening to what matters most to individuals, a company's culture can be its most powerful tool to keep staff and clients happy.

Want to learn more about how a happy and engaged team can work with you to deliver amazing results? Let’s talk!