UX Researching Your Way to Better E-Commerce Experiences
We've just released our very first e-Book and we're pleased as punch to be able to share it with you today. User experience (UX) research and customer-centric design have become increasingly popular as more and more businesses want to inform their strategic decision-making with user-backed findings and data.
In this ebook, we’ll share the POWERSHiFTER approach to building a better e-commerce business through UX research. Whether you’re an established or brand new enterprise, understanding your customers and their needs is the best way to carve out success in the e-commerce space.
We're sharing the first section with you - Defining UX Research - to give a sample of what to expect when you download the book. So if you're a business owner or digital executive who wants to understand why and how to implement UX Research at your company, this will give you tangible and real case studies on measurable and effective results.
Put simply, UX research involves investigating the behaviours, perceptions, and needs of consumers in order to better understand how they interact with a product or service. More specifically, for companies in the digital space, it provides valuable insight about how the design of a website, app, or software might affect how people use it.
Through a unique process, UX research should not be isolated from UX design and other product development tasks. In fact, companies perform best when UX research is integrated throughout a product’s entire lifecycle. This is because UX research, when done properly (read: thoroughly), sheds light on consumer behaviour, sparks innovation, and substantiates decisions with both qualitative and quantitative data. Plus, by putting the user front and centre, UX research helps build brand confidence, save costs by identifying problems early on, and ultimately increase revenue.
And it’s not just the business that sees a significant return on investment. A comprehensive approach to UX research benefits key stakeholders, back-end users, and customers alike; it results in simpler products and experiences and ensures that everyone shares a common vision, regardless of where they fall on the producer-consumer spectrum.