How TELUS & Koodo increased dealer engagement and sales with a custom dealer accessories platform
TELUS and Koodo partnered with Power Shifter to create an innovative browsing platform that empowered independent dealers to easily explore 700+ accessories and create shareable wishlists. The result? Increased direct sales, improved dealer satisfaction, and a UX model now adopted across TELUS’s broader e-commerce platform.
Services
UX research
User interface design
Usability testing
QA
Ongoing Product Development
The brief.
Closing the gap between dealers and direct accessory sales
TELUS and Koodo, leading mobile service and accessory providers, faced a major sales leakage challenge:
- Independent dealers were buying accessories from third-party wholesalers instead of directly from TELUS.
- TELUS lacked an intuitive platform where dealers could browse, research, and wishlist accessories, incentivizing them to shift purchases to TELUS.
Critical requirements included:
- No new ordering system (TELUS had an existing enterprise system).
- A standalone browsing experience that worked on all devices.
- Support for multiple dealer types, brands, and languages — all within one robust platform.
The challenge.
A complex dealer ecosystem with unique needs
Power Shifter discovered key complexities:
- 3 distinct dealer groups, each requiring custom experiences and branding (TELUS Corporate, Non-corporate, Koodo dealers).
- Language support for English and French.
- Secure, portal-based access for non-corporate dealers using TELUS Dealer IDs.
- A need to support 700+ SKUs across two brands, with advanced sorting and filtering in a mobile-first environment.
- A wishlist system that supported multiple users per dealer location without duplication or confusion.
The process.
Agile discovery & iterative design sprints
To address evolving requirements:
- 3-week discovery phase with stakeholder workshops, leading to critical scope expansion.
- Embraced an agile delivery model to ensure flexibility, speed to prototype, and early validation.
- Collaborated closely across Strategy, UX, UI, and Development teams throughout project sprints.
The solution.
A unified dealer platform with personalized experiences
Custom Wordpress CMS & E-commerce Extensions
Leveraging Wordpress with e-commerce extensions enabled:
- Advanced user management schema for distinct dealer experiences.
- Separate brand portals and news pages while ensuring a single platform instance.
Robust Wishlist System for Collaborative Dealer Use
- Enabled multiple buyers at dealer locations to create, share, and manage centralized wishlists.
- Prevented duplicate lists and double orders through intelligent user assignment and tracking.
Superior Search, Sort & Filter UX
- Invested 3+ weeks in UX/UI testing to overcome the complexity of 700+ SKUs in a mobile-first, responsive experience.
- Created an industry-first sorting and filtering interface that now informs TELUS’s broader e-commerce strategy.
The outcome.
Increased dealer sales, adoption & CX excellence
- Dealers rapidly adopted the platform, with many abandoning third-party wholesalers.
- Dealers now use the platform live on showroom floors, supporting customer consultations.
- TELUS’s e-commerce team adopted the filtering and sorting UX for their broader telus.com/shop customer experience.
700+ SKUs
Across both the TELUS and Koodo brands.
Customer direct
A user experience that dealers felt confident sharing directly with in-store customers.
Wide dealer adoption
TELUS reported averages of 2000-2200 dealer visits per week.
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