Goodridge & Williams asked POWERSHiFTER to build and launch two beverage websites working around two different product lifecycles.
Both sites had to increase engagement for retailers and consumers by prioritizing content that met each of their needs.
Customers provided insights
This project was all about listening to the customer. Output from user research, value proposition workshops and usability testing led to a customized content management system that managed both websites efficiently. The solution also came complete with tailored MapSVG store locator plugins that directed digital traffic to physical locations.