Designing content and management system to scale a national distillery

A customized content management system that converts online visitors to in-store customers for two leading national distillery brands.
  • Digital Strategy
  • Content Strategy
  • Content Migration
  • UX/UI Design
  • Usability Testing
  • Frontend Development
  • Backend Development
  • QA
  • Copywriting
  • Analytics Strategy/Reporting
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The Brief.

Goodridge & Williams asked POWERSHiFTER to build and launch two beverage websites working around two different product lifecycles.

Both sites had to increase engagement for retailers and consumers by prioritizing content that met each of their needs.


Customers provided insights

The Solution.

This project was all about listening to the customer. Output from user research, value proposition workshops and usability testing led to a customized content management system that managed both websites efficiently. The solution also came complete with tailored MapSVG store locator plugins that directed digital traffic to physical locations.