Designing content and management system to scale a national distillery

A customized content management system that converts online visitors to in-store customers for two leading national distillery brands.
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  • Digital Strategy
  • Content Strategy
  • Content Migration
  • UX/UI Design
  • Usability Testing
  • Frontend Development
  • Backend Development
  • QA
  • Copywriting
  • Analytics Strategy/Reporting
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The Brief.

Goodridge & Williams asked POWERSHiFTER to build and launch two beverage websites working around two different product lifecycles.

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G&W challenge

Both sites had to increase engagement for retailers and consumers by prioritizing content that met each of their needs.


Customers provided insights

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The Solution.

This project was all about listening to the customer. Output from user research, value proposition workshops and usability testing led to a customized content management system that managed both websites efficiently. The solution also came complete with tailored MapSVG store locator plugins that directed digital traffic to physical locations.

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